Engineering-led performance marketing

We engineer the systems
that decide what users actually see.

Most agencies optimize creative. We measure the platforms underneath — country filters, ranking signals, broker-tier mechanics, hidden visibility flags, regulatory gates — and engineer around them. For apps, exchanges, and the platforms that rank them.

+30%
registrations within first weeks of launch
+40%
first-time deposits (FTD) lift
+60%
ROAS, 7-day window
1 / 29
jurisdictions our client was visible in before we engaged
bidlabs/measurements visibility live
Share of visible inventory · per jurisdiction · indexed
Tier-1 EU88
UAE (post-licence)74
LATAM52
SEA41
Restricted geos6
Signals tracked
Country filter pass-rate
82% ▲ 41pp
vs. pre-engagement baseline
Avg. CPT, top-funnel keywords
−31%
while holding 90% SoV
Time-to-rank, top-3
14d
competitive verticals
Built to work with
Apple Search Ads Google Ads Meta TikTok AppsFlyer Adjust Tenjin App Store Connect
// Method

Measure the platform. Engineer around it. No guesses, no creative-only tweaks.

Every paid channel and every aggregation platform has a ranking logic underneath. We don't speculate about it — we instrument it, then rebuild your bidding and visibility strategy against what we observe.

01 · Measure

Read the platform like an engineer.

Country filters, ranking signals, broker-tier mechanics, hidden visibility flags, regulatory gates. We open the platform's developer surface and read what it actually responds with — for every geo that matters to you.

02 · Engineer

Build the bid engine and the visibility layer.

Custom bidding logic, share-of-voice models, dynamic budget allocation, and platform-mechanics analytics — wired into your campaigns and into the broader visibility strategy (licensing path, jurisdictional eligibility, partner-tier moves).

03 · Operate

Run it weekly, against measurable goals.

Specific targets — rank, share-of-voice, CPT, FTD, ROAS per cohort — with a weekly report you can hand to a finance lead. No black-box dashboards, no "trust the algorithm."

// What we do

Three places where engineering the platform beats optimizing the creative.

Apps and games, exchanges and brokers, ad networks. Same method, different platforms, different constraint stacks.

01

Apps & games

Apple Search Ads · app-store channels

Proprietary keyword and bid optimization. Low-level signals from iOS devices and the ASA system feed a bid engine that holds top rank on high-volume terms while compressing CPT.

  • #1 rank on competitive head terms
  • Up to 90% share-of-voice on target keywords
  • CPT down 30%+ at equivalent volume
  • Multi-locale roll-out via market mechanics
02

Exchanges & brokers

Visibility · ranking · licensing path

Visibility analysis across the platforms that route retail traders to financial products. The dominant filter is local licensing — not reviews, not tier. We measure your footprint per jurisdiction and engineer the path that actually expands it.

  • Per-country visibility audit (29+ jurisdictions)
  • Competitive footprint vs. peer exchanges
  • Licensing path that unlocks the geos that matter
  • Partner-panel and broker-tier optimization
03

Ad networks

Meta · Google · TikTok · paid channels

Performance campaigns across the major paid channels for fintech and high-CAC verticals. Same engineering bias: instrument what the platform rewards, then build budget allocation and creative variants against the signals — not against guesses.

  • Cross-channel attribution that survives audit
  • Cohort-level ROAS, not blended vanity ROAS
  • Custom signals into Meta/Google bidding
  • Built for $100k+/mo paid budgets
// Proof

Numbers that survive a finance review.

Every figure below is measured in our own instrumentation and reproducible inside the client's analytics stack. No blended metrics, no platform-self-reported lift.

What we delivered on the last engagement set.

One mid-size exchange entered our engagement visible in 1 of 29 target jurisdictions. After the licensing path we mapped landed, that footprint expanded inside weeks — the same pattern we have seen replicated when a peer secured a UAE licence and gained visibility on the major charting platform's per-country broker selector.

For a fintech app client: 90% share-of-voice on the most competitive head terms, CPT down 31% at equivalent volume, ROAS up 60% over a 7-day window.

+30%
Registrations within the first weeks of launch.
+40%
FTD growth (first-time depositors) on the same period.
+60%
ROAS, 7-day window, on regulated-vertical paid spend.
1 → N
Jurisdictions opened by mapping the licensing path correctly.
// Fit

Who this is for.

If one of these describes you and you spend $100k+/month on paid acquisition, we should talk.

CMOs & Growth Directors
Exchanges · brokers · fintech
Marketing Leads
Mobile games · app publishers
BD & Partnerships
Regulated platforms
Founders, pre-Series B
"Why am I invisible in X market?"
// Demo

Book a 30-minute call. Leave with a visibility map of your own platform.

We will walk through a live measurement of your current visibility on the platforms relevant to your vertical — per geo, against your competitive set. You decide afterwards whether there is anything to engineer.

  • 30 minutes, no slide deck, just data on your platform.
  • Mutual NDA available before any internal numbers change hands.
  • Real engineer on the call — not a sales generalist.
// FAQ

Things prospects usually ask first.

Are you an agency or a platform?
Neither, exactly. We are a performance-marketing team with a custom engineering layer underneath. We run the campaigns and we build the bid engines and visibility models that the campaigns rely on. The two halves do not separate cleanly.
What is the minimum monthly spend that makes sense?
Around $100k/month in paid acquisition is where the engineering effort returns. Below that, an off-the-shelf agency is usually the right call — and we will say so on the demo.
Do you work with regulated verticals — crypto, FX, fintech?
Most of our recent pipeline is in those verticals. In regulated markets the marketing problem flips: creative optimization is downstream of regulatory eligibility. We start with the licensing and jurisdictional layer, then run paid against the geos where you are actually eligible.
How long does the first engagement run?
Typical first phase is a measurement and optimization cycle of 8–12 weeks, with weekly readouts. We do not sell long lock-ins — we sell weeks where the numbers move.
Will you name your clients?
Not in public materials. We will name comparable engagements on the demo call under NDA. Anonymized data points on this site are real and measured in our own instrumentation.